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PAMELA URDANETA
GRAPHIC DESIGNS
Explore a collection of my graphic design projects, where creativity meets functionality. From brand identities to digital content, these designs showcase my passion for crafting visuals that communicate and inspire. I use a variety of tools and programs, tailored to each project, to ensure the design meets the client’s specific needs and vision, delivering professional, impactful results that resonate with their audience.
Brand Identity Proposal
This brand identity proposal outlines the visual elements designed to create a cohesive and engaging presence for Chichi's Healthy Products, a brand focused on offering high-quality, healthy products. The goal is to reflect the brand’s commitment to wellness, sustainability, and purity, while appealing to a health-conscious audience.
Marketing Collateral
This collection showcases a variety of marketing collateral designs that I have developed to help brands communicate their message and connect with their audience. From business cards and brochures to tri-folds and booklets, each piece is carefully designed to reflect the brand’s identity, capture attention, and provide essential information in an engaging and visually appealing way.
Products for Retail Promotion
I had the opportunity to work on a proposal for European products to be offered at H-E-B, one of the leading grocery retailers in Texas. I was responsible for designing a selection of high-quality European products, including gourmet foods and specialty sauces, designed to appeal to H-E-B’s diverse customers. Additionally, I created Point of Purchase (POP) displays that showcased these products, highlighting their authenticity and premium quality to attract shoppers in-store.
Social Media Content
Social media is a powerful platform where visuals speak louder than words. Having had the opportunity to design and manage multiple Instagram accounts, I understand the importance of creating captivating content that captures attention and communicates brand stories. This section dives into creative designs that make an impact, sharing ideas and best practices for producing content that resonates with audiences
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